SEBRAE

The Brazilian Service for Support to Micro and Small Companies (SEBRAE) is a private Brazilian non-profit organization of social service created in 1972 that aims the capacitation and promotion of the economic development and competitiveness of micro and small companies, stimulating entrepreneurship in the country.

SEBRAE


Management of indicators / Processes management / Performance management / Structure modeling

OBJECTIVES


SEBRAE was looking for a solution to structure their performance indicators through the alignment, consolidation and modelling of existing business and work processes and from a critical analysis of the consolidation of already defined indicators in all their state units along with the National SEBRAE headquarters, as well as the identification of new ones that were necessary to check the performance of the structure.

PROJECT

We built the graphic representation of the macroprocesses of the organization with the identification of the main functionalities inherent to SEBRAE’s business with the homologation and definition of modelling and representation standards, review of the operational procedures executed by the areas, identification of the people in charge for the macroproceses, description of the objectives associated, classification of the processes (corporate, support, management) and documentation of the critical factors to the success of the macroprocesses. Then followed the analysis and understanding of the objective of each one of the performance indicators defined by SEBRAE and their alignment with the business processes of the organization.

RESULTS

With the comprehension and evaluation of their processes and indicators, SEBRAE acquired a better control of their activities with the understanding and application of the more adequate indictors to locate risks and opportunities and reduction of rework and expenses with resources by means of better decision making. The integration of activities in one communication and collaboration platform with visibility of the elements defined made it possible that all state units started to benefit from structured and unified indicators.